Established in 2008 by Kelly Kolterman, the SoCal inspired apparel brand commits to following ethical and responsible business practices and manufacturing. Additionally, Jala Clothing partners with Yoga Gives Back, a non-profit organization helping mothers in India start their own businesses and send their children to school. Their sizes range from women’s XS to L.
Best of all, this mat is produced by a company with an eco, and human-friendly vision. Liforme cares about the company’s impact on the planet, and they have tackled the challenge of a sustainable, non-toxic yoga mat by diving into the research and doing their own independent study. The result is a mat made from low-odor, non-toxic, PVC-free material that is heat bonded without the use of any toxic adhesives and biodegrades in normal landfill conditions in 1-5 years! Liforme even send their eco mats to you without the irony of plastic packaging, which is always a plus!
Answer: Great question! I actually struggled with this quite a bit. On the one hand, I probably could charge quite a bit more for these videos, based on their high-quality level and the depth of the content. The truth is that we want as many people to benefit from them as possible. That’s why I’m keeping the price low. For the price of a book, you can have over 5 hours of gentle yoga for seniors videos.
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