About the channel: Gaiam is a lifestyle brand originally founded in Colorado that focuses on yoga, fitness, wellness, and the environment. As part of their brand, they have a YouTube channel where they offer classes by well-known yoga instructors, like Rodney Yee and Colleen Raidman. Most of the videos are of just teachers, though some of them have students in them, too.
Experts say: "Initially, Dana used her Instagram account as a way for her to track her own progress. She quickly became popular on the platform because she frequently posts photos of herself contorting her body in complicated and advanced yoga postures. People love Dana because she promotes self-love and her poses are aspirational. She advocates that yoga is for EVERYBODY, that people of all ages, sizes and body types can have a regular yoga practice. Most of all, she is relatable, transparent, and authentic — which is why so many people connect with her." — Serena Tom, Yoga Teacher, Equinox
Answer: Great question! I actually struggled with this quite a bit. On the one hand, I probably could charge quite a bit more for these videos, based on their high-quality level and the depth of the content. The truth is that we want as many people to benefit from them as possible. That’s why I’m keeping the price low. For the price of a book, you can have over 5 hours of gentle yoga for seniors videos.
This new series will be professionally produced in San Francisco at Zen Cohen Studios and will be based on interviews and advice from activists and thinkers working on the related themes. I will commission a musician to produce a score. I'll hire artist Natalia Sookias to make a new website and design for the project. And I will employ marketing consultant Nicole Markoff to reach new audiences that didn't know they wanted to learn feminist economics through yoga.
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It’s easy to fall off the yoga practice bandwagon. There are so many things that can keep you away from the studio—staying late at work, forgetting your mat, or even feeling anxious that you’ll look silly in a class of seasoned yogis. Whatever the reason, there are tons of free online options to supplement your practice. The problem then becomes searching through the haystack of free online resources to find your perfect namaste needle.
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